{"id":3710,"date":"2025-03-14T11:19:20","date_gmt":"2025-03-14T10:19:20","guid":{"rendered":"https:\/\/ivault.at\/?p=3710"},"modified":"2025-03-14T11:22:01","modified_gmt":"2025-03-14T10:22:01","slug":"can-advertising-be-good-for-the-planet","status":"publish","type":"post","link":"https:\/\/ivault.at\/en\/blog\/can-advertising-be-good-for-the-planet","title":{"rendered":"Can advertising be good for the planet?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3710\" class=\"elementor elementor-3710\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1463fd9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1463fd9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-563a7f1\" data-id=\"563a7f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce59a44 elementor-widget elementor-widget-heading\" data-id=\"ce59a44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Can advertising be good for the planet?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce39110 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce39110\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dc8178\" data-id=\"1dc8178\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7194097 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7194097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51d4b8f elementor-widget elementor-widget-text-editor\" data-id=\"51d4b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By Max van Nijnatten &#8211; 4 minute read<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7a42df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7a42df\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c398cc4\" data-id=\"c398cc4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c628fcc elementor-widget elementor-widget-text-editor\" data-id=\"c628fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The rise of sustainable advertising: Why brands need to change<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064dfd7 elementor-widget elementor-widget-text-editor\" data-id=\"064dfd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Advertising is everywhere\u2014on billboards, flyers, and product packaging. But what happens to these materials once they\u2019ve served their purpose? Most end up in landfills. The advertising industry generates enormous waste, with direct mail campaigns alone producing over 41 million metric tons of CO2 emissions annually. It\u2019s time for a rethink.<\/span><\/p><p><span style=\"font-weight: 400;\">Enter environmental friendliness in marketing. Companies worldwide are shifting toward sustainable advertising methods that reduce waste while still capturing attention. One innovative solution? Plantable marketing materials\u2014like postcards embedded with seeds that bloom into flowers instead of heading to the trash.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7151ea elementor-widget elementor-widget-image\" data-id=\"a7151ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ivault.at\/wp-content\/uploads\/elementor\/thumbs\/environmental-friendliness-r2ud2xqoq7k91d9acyj4hxlg19wr4h2qbnux0mj4fc.jpg\" title=\"environmental friendliness\" alt=\"environmental friendliness\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64e0bda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64e0bda\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7acd507\" data-id=\"7acd507\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71cfb2c elementor-widget elementor-widget-text-editor\" data-id=\"71cfb2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The environmental impact of traditional advertising<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e63b42 elementor-widget elementor-widget-text-editor\" data-id=\"4e63b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s talk numbers. Traditional advertising methods contribute significantly to pollution:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Junk mail waste:<\/b><span style=\"font-weight: 400;\"> Over 100 billion pieces of junk mail are sent each year, with less than half being recycled .<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Plastic promo products:<\/b><span style=\"font-weight: 400;\"> Cheap, branded merchandise often ends up in oceans and landfills, contributing to the 12 million tons of plastic waste dumped into our waters annually .<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Billboard emissions:<\/b><span style=\"font-weight: 400;\"> The production and maintenance of billboards, many of which are illuminated 24\/7, result in high energy consumption and carbon emissions .<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">With sustainability becoming a priority for consumers, brands that don\u2019t adapt risk losing relevance. According to a Nielsen report, 81% of global consumers feel strongly that companies should help improve the environment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f20a243 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f20a243\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-831c6f5\" data-id=\"831c6f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f275afc elementor-widget elementor-widget-text-editor\" data-id=\"f275afc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What does sustainable advertising look like?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c21917 elementor-widget elementor-widget-text-editor\" data-id=\"5c21917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Companies committed to <\/span>environmental friendliness<span style=\"font-weight: 400;\"> are embracing creative, sustainable marketing strategies:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seed-infused postcards<\/b><span style=\"font-weight: 400;\">: A small yet powerful way to engage customers\u2014when planted, these biodegradable cards grow into flowers, herbs, or trees instead of ending up in the trash.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reusable packaging and QR codes<\/b><span style=\"font-weight: 400;\">: Rather than printing thousands of brochures, businesses are incorporating QR codes on reusable materials, leading consumers to digital content.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eco-friendly giveaways<\/b><span style=\"font-weight: 400;\">: Instead of plastic pens and keychains, brands are opting for sustainable gifts like bamboo utensils, fabric tote bags, or upcycled items.<\/span><\/li><\/ul><p><b>Digital-first marketing<\/b><span style=\"font-weight: 400;\">: Reducing print materials in favor of social media, email campaigns, and online content can significantly cut down on paper waste.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaae189 elementor-widget elementor-widget-text-editor\" data-id=\"eaae189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How ivault is leading the way<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d73f6c9 elementor-widget elementor-widget-text-editor\" data-id=\"d73f6c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At ivault, we\u2019re pioneering sustainable advertising with plantable postcards. These unique marketing materials don\u2019t just spread a message\u2014they grow into something beautiful. Imagine receiving an ad that turns into a bed of wildflowers! Not only does this reduce waste, but it also reinforces a brand\u2019s commitment to sustainability in a tangible way.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed1def elementor-widget elementor-widget-image\" data-id=\"3ed1def\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ivault.at\/wp-content\/uploads\/elementor\/thumbs\/sustainable-advertising-r2ud3cs3rk4u74nfx515ltstjfumjmqfpqaop1wtns.jpg\" title=\"sustainable advertising\" alt=\"sustainable advertising\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c48d702 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c48d702\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c4c43c\" data-id=\"9c4c43c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26ab328 elementor-widget elementor-widget-text-editor\" data-id=\"26ab328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>The future of advertising is green<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bda079 elementor-widget elementor-widget-text-editor\" data-id=\"5bda079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Consumers are demanding more responsible marketing, and brands that lead the way will benefit from increased loyalty and positive brand perception. By shifting to environmental friendliness in advertising, companies can make a lasting impact\u2014both on their audiences and on the planet.<\/span><\/p><p><span style=\"font-weight: 400;\">So, next time you think about marketing, ask yourself: Is your ad destined for a landfill, or could it bloom into something better?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf63bfd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf63bfd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a55e1d1\" data-id=\"a55e1d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7a5c51 elementor-widget elementor-widget-text-editor\" data-id=\"d7a5c51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>References:<\/strong><\/p><p><strong>\u2022 EPA: <\/strong><a href=\"https:\/\/www.epa.gov\/recycle\/reducing-waste-what-you-can-do\">Reducing Waste: What You Can Do<\/a><br \/><strong>\u2022 national geographic: <\/strong><a href=\"https:\/\/www.nationalgeographic.com\/environment\/article\/plastic-pollution\"><span class=\"gtOSm FbbUW tUtYa vOCwz EQwFq yCufu eEak Qmvg nyTIa SRXVc vzLa jgBfc WXDas CiUCW kqbG zrdEG txGfn ygKVe BbezD UOtxr CVfpq xijV soGRS XgdC sEIlf daWqJ \">The world&#8217;s plastic pollution crisis, explained <\/span><\/a><br \/><strong>\u2022 ucdavis: <\/strong><a href=\"https:\/\/www.epa.gov\/recycle\/reducing-waste-what-you-can-do\">Reducing Waste: What You Can Do<\/a> <br \/><strong>\u2022 75media: <\/strong><a href=\"https:\/\/75media.co.uk\/blog\/billboards-environment\/\">Are Billboards Safe for the Environment?<\/a><br \/><strong>\u2022 nielseniq: <\/strong><a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2018\/global-consumers-seek-companies-that-care-about-environmental-issues\/\">Global consumers seek companies that care about environmental issues<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89582dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89582dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2784e34\" data-id=\"2784e34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Traditional advertising creates massive waste. Discover how brands are embracing environmental friendliness when advertising..<\/p>\n","protected":false},"author":3,"featured_media":3712,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-3710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can advertising be good for the planet? - ivault.at<\/title>\n<meta name=\"description\" content=\"Traditional advertising creates massive waste. Discover how brands are embracing environmental friendliness when advertising..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can advertising be good for the planet? - ivault.at\" \/>\n<meta property=\"og:description\" content=\"Traditional advertising creates massive waste. Discover how brands are embracing environmental friendliness when advertising..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet\" \/>\n<meta property=\"og:site_name\" content=\"ivault.at\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-14T10:19:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-14T10:22:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ivault.at\/wp-content\/uploads\/2025\/03\/environmental-friendliness.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Max\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet#article\",\"isPartOf\":{\"@id\":\"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet\"},\"author\":{\"name\":\"Max\",\"@id\":\"https:\/\/ivault.at\/#\/schema\/person\/2eeee7f0a8e48f0bf373058da4307d6f\"},\"headline\":\"Can advertising be good for the planet?\",\"datePublished\":\"2025-03-14T10:19:20+00:00\",\"dateModified\":\"2025-03-14T10:22:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet\"},\"wordCount\":527,\"publisher\":{\"@id\":\"https:\/\/ivault.at\/#organization\"},\"image\":{\"@id\":\"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ivault.at\/wp-content\/uploads\/2025\/03\/environmental-friendliness.jpg\",\"articleSection\":[\"blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet\",\"url\":\"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet\",\"name\":\"Can advertising be good for the planet? - ivault.at\",\"isPartOf\":{\"@id\":\"https:\/\/ivault.at\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ivault.at\/wp-content\/uploads\/2025\/03\/environmental-friendliness.jpg\",\"datePublished\":\"2025-03-14T10:19:20+00:00\",\"dateModified\":\"2025-03-14T10:22:01+00:00\",\"description\":\"Traditional advertising creates massive waste. Discover how brands are embracing environmental friendliness when advertising..\",\"breadcrumb\":{\"@id\":\"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet#primaryimage\",\"url\":\"https:\/\/ivault.at\/wp-content\/uploads\/2025\/03\/environmental-friendliness.jpg\",\"contentUrl\":\"https:\/\/ivault.at\/wp-content\/uploads\/2025\/03\/environmental-friendliness.jpg\",\"width\":1366,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ivault.at\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Can advertising be good for the planet?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ivault.at\/#website\",\"url\":\"https:\/\/ivault.at\/\",\"name\":\"ivault.at\",\"description\":\"The Peer to Peer Rental App\",\"publisher\":{\"@id\":\"https:\/\/ivault.at\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ivault.at\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ivault.at\/#organization\",\"name\":\"ivault.at\",\"url\":\"https:\/\/ivault.at\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ivault.at\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ivault.at\/wp-content\/uploads\/2024\/06\/ivault_horizontal_logo_pos_4c_slogan_green.svg\",\"contentUrl\":\"https:\/\/ivault.at\/wp-content\/uploads\/2024\/06\/ivault_horizontal_logo_pos_4c_slogan_green.svg\",\"width\":652,\"height\":206,\"caption\":\"ivault.at\"},\"image\":{\"@id\":\"https:\/\/ivault.at\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ivault.at\/#\/schema\/person\/2eeee7f0a8e48f0bf373058da4307d6f\",\"name\":\"Max\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ivault.at\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4dcac0d2be6a8384f48ea4b8dc3e6c5a17451688b07989faf8d982f5884770d6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4dcac0d2be6a8384f48ea4b8dc3e6c5a17451688b07989faf8d982f5884770d6?s=96&d=mm&r=g\",\"caption\":\"Max\"},\"url\":\"https:\/\/ivault.at\/en\/author\/max\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Can advertising be good for the planet? - ivault.at","description":"Traditional advertising creates massive waste. Discover how brands are embracing environmental friendliness when advertising..","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet","og_locale":"en_US","og_type":"article","og_title":"Can advertising be good for the planet? - ivault.at","og_description":"Traditional advertising creates massive waste. Discover how brands are embracing environmental friendliness when advertising..","og_url":"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet","og_site_name":"ivault.at","article_published_time":"2025-03-14T10:19:20+00:00","article_modified_time":"2025-03-14T10:22:01+00:00","og_image":[{"width":1366,"height":768,"url":"https:\/\/ivault.at\/wp-content\/uploads\/2025\/03\/environmental-friendliness.jpg","type":"image\/jpeg"}],"author":"Max","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Max","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet#article","isPartOf":{"@id":"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet"},"author":{"name":"Max","@id":"https:\/\/ivault.at\/#\/schema\/person\/2eeee7f0a8e48f0bf373058da4307d6f"},"headline":"Can advertising be good for the planet?","datePublished":"2025-03-14T10:19:20+00:00","dateModified":"2025-03-14T10:22:01+00:00","mainEntityOfPage":{"@id":"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet"},"wordCount":527,"publisher":{"@id":"https:\/\/ivault.at\/#organization"},"image":{"@id":"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet#primaryimage"},"thumbnailUrl":"https:\/\/ivault.at\/wp-content\/uploads\/2025\/03\/environmental-friendliness.jpg","articleSection":["blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet","url":"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet","name":"Can advertising be good for the planet? - ivault.at","isPartOf":{"@id":"https:\/\/ivault.at\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet#primaryimage"},"image":{"@id":"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet#primaryimage"},"thumbnailUrl":"https:\/\/ivault.at\/wp-content\/uploads\/2025\/03\/environmental-friendliness.jpg","datePublished":"2025-03-14T10:19:20+00:00","dateModified":"2025-03-14T10:22:01+00:00","description":"Traditional advertising creates massive waste. Discover how brands are embracing environmental friendliness when advertising..","breadcrumb":{"@id":"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet#primaryimage","url":"https:\/\/ivault.at\/wp-content\/uploads\/2025\/03\/environmental-friendliness.jpg","contentUrl":"https:\/\/ivault.at\/wp-content\/uploads\/2025\/03\/environmental-friendliness.jpg","width":1366,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/ivault.at\/blog\/can-advertising-be-good-for-the-planet#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ivault.at\/"},{"@type":"ListItem","position":2,"name":"Can advertising be good for the planet?"}]},{"@type":"WebSite","@id":"https:\/\/ivault.at\/#website","url":"https:\/\/ivault.at\/","name":"ivault.at","description":"The Peer to Peer Rental App","publisher":{"@id":"https:\/\/ivault.at\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ivault.at\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ivault.at\/#organization","name":"ivault.at","url":"https:\/\/ivault.at\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ivault.at\/#\/schema\/logo\/image\/","url":"https:\/\/ivault.at\/wp-content\/uploads\/2024\/06\/ivault_horizontal_logo_pos_4c_slogan_green.svg","contentUrl":"https:\/\/ivault.at\/wp-content\/uploads\/2024\/06\/ivault_horizontal_logo_pos_4c_slogan_green.svg","width":652,"height":206,"caption":"ivault.at"},"image":{"@id":"https:\/\/ivault.at\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ivault.at\/#\/schema\/person\/2eeee7f0a8e48f0bf373058da4307d6f","name":"Max","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ivault.at\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4dcac0d2be6a8384f48ea4b8dc3e6c5a17451688b07989faf8d982f5884770d6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4dcac0d2be6a8384f48ea4b8dc3e6c5a17451688b07989faf8d982f5884770d6?s=96&d=mm&r=g","caption":"Max"},"url":"https:\/\/ivault.at\/en\/author\/max"}]}},"_links":{"self":[{"href":"https:\/\/ivault.at\/en\/wp-json\/wp\/v2\/posts\/3710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivault.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ivault.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ivault.at\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ivault.at\/en\/wp-json\/wp\/v2\/comments?post=3710"}],"version-history":[{"count":5,"href":"https:\/\/ivault.at\/en\/wp-json\/wp\/v2\/posts\/3710\/revisions"}],"predecessor-version":[{"id":3725,"href":"https:\/\/ivault.at\/en\/wp-json\/wp\/v2\/posts\/3710\/revisions\/3725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ivault.at\/en\/wp-json\/wp\/v2\/media\/3712"}],"wp:attachment":[{"href":"https:\/\/ivault.at\/en\/wp-json\/wp\/v2\/media?parent=3710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ivault.at\/en\/wp-json\/wp\/v2\/categories?post=3710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ivault.at\/en\/wp-json\/wp\/v2\/tags?post=3710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}