{"id":3343,"date":"2025-02-20T10:52:17","date_gmt":"2025-02-20T09:52:17","guid":{"rendered":"https:\/\/ivault.at\/?p=3343"},"modified":"2025-02-20T11:11:13","modified_gmt":"2025-02-20T10:11:13","slug":"sustainable-fashion","status":"publish","type":"post","link":"https:\/\/ivault.at\/en\/blog\/sustainable-fashion","title":{"rendered":"Pre-loved, rented, and borrowed: the future of sustainable fashion"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3343\" class=\"elementor elementor-3343\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1463fd9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1463fd9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-563a7f1\" data-id=\"563a7f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce59a44 elementor-widget elementor-widget-heading\" data-id=\"ce59a44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How borrowing instead of buying can help Europe tackle its textile waste crisis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce39110 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce39110\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dc8178\" data-id=\"1dc8178\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7194097 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7194097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51d4b8f elementor-widget elementor-widget-text-editor\" data-id=\"51d4b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By Remy van Donk &#8211; 2 minute read<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7a42df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7a42df\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c398cc4\" data-id=\"c398cc4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f428cf4 elementor-widget elementor-widget-text-editor\" data-id=\"f428cf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>The tuxedo you only wear once<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064dfd7 elementor-widget elementor-widget-text-editor\" data-id=\"064dfd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A few months ago, a friend of mine had a wedding to attend but didn\u2019t own a tuxedo. Instead of rushing to buy one, he asked around in our neighborhood and borrowed one from a friend. The suit fit perfectly, and after a quick dry clean, it was ready to be returned. No waste, no unnecessary spending, and no tuxedo collecting dust in his closet.<\/p><p>This small act of borrowing reflects a bigger shift we need to make\u2014rethinking ownership, especially when it comes to fashion. Do we really need to buy something we\u2019ll only wear once?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7151ea elementor-widget elementor-widget-image\" data-id=\"a7151ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ivault.at\/wp-content\/uploads\/elementor\/thumbs\/Tuxedo-r1s1r7kaxim5oqyzxhxcivsd4yo2e8a4amriglkmco.jpg\" title=\"Tuxedo\" alt=\"Tuxedo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f20a243 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f20a243\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-831c6f5\" data-id=\"831c6f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c628fcc elementor-widget elementor-widget-text-editor\" data-id=\"c628fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Europe\u2019s textile waste problem<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c21917 elementor-widget elementor-widget-text-editor\" data-id=\"5c21917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every year, the European Union generates approximately 6.95 million tonnes of textile waste, equating to about 16 kilograms per person. Alarmingly, only 12% of this waste is properly recycled or reused, with the majority ending up in landfills or being incinerated. <br \/><br \/>To combat this escalating issue, the EU has introduced new regulations requiring textile producers to take responsibility for the collection and recycling of clothing, ensuring that even online retailers outside the EU comply.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c48d702 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c48d702\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c4c43c\" data-id=\"9c4c43c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26ab328 elementor-widget elementor-widget-text-editor\" data-id=\"26ab328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>How borrowing and pre-loved fashion can reduce waste<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bda079 elementor-widget elementor-widget-text-editor\" data-id=\"5bda079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We don\u2019t need to own everything we wear. Borrowing, renting, and choosing pre-loved clothing can significantly cut textile waste. Here\u2019s how:<\/p><ul><li><strong>Borrowing for special occasions.<\/strong> Formalwear is often worn only a few times. Instead of purchasing new, borrowing from friends or neighbors saves money and reduces waste.<\/li><li><strong>Choosing pre-loved fashion.<\/strong> Platforms like The Volte allow individuals to rent out their wardrobes, extending the life cycle of garments and promoting sustainable fashion choices.<\/li><li><strong>Hosting clothing swaps.<\/strong> Organizing events where community members exchange clothing items gives garments a second life and refreshes wardrobes without additional consumption.<\/li><li><strong>Repairing instead of replacing.<\/strong> Simple fixes, like sewing a missing button or patching a tear, can extend the life of an item by years.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1faa279 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1faa279\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a02ff2\" data-id=\"4a02ff2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9edfcb9 elementor-widget elementor-widget-text-editor\" data-id=\"9edfcb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Small shifts, big impact<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43d8f52 elementor-widget elementor-widget-text-editor\" data-id=\"43d8f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagine if every person in Europe borrowed, rented, or bought pre-loved instead of purchasing new just once a year. This collective action could keep millions of garments out of landfills and reduce the demand for new clothing production.<\/p><p>The good news? The second-hand fashion market is growing rapidly and is expected to double in size by 2030.<\/p><p>More people are turning to borrowing, renting, and swapping instead of buying. It\u2019s time to rethink how we consume fashion\u2014starting with that next big event.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d97e7 elementor-widget elementor-widget-text-editor\" data-id=\"d4d97e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sources<br \/><\/strong><\/p><p><strong>Innovation Origins<\/strong><br \/><a href=\"https:\/\/innovationorigins.com\/en\/europes-looming-textile-waste-challenge-urgent-action-needed\/\">Europe&#8217;s looming textile waste challenge: urgent action needed<\/a><\/p><p><strong>Financial Times<\/strong><br \/><a href=\"https:\/\/www.ft.com\/content\/044a6437-6534-457b-a3bf-7022b7770cf7\">EU cracks down on fast fashion and food waste<\/a><\/p><p><strong>The Guardian<\/strong><br \/><a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2025\/feb\/18\/rentadress-instagram-rent-out-wardrobe-feature\">Like Airbnb but for clothes: how to make money by renting out your wardrobe<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Why buy when you can borrow? Sharing, renting, and choosing pre-loved fashion can keep millions of garments out of landfills and help tackle Europe\u2019s growing textile waste crisis.<\/p>\n","protected":false},"author":2,"featured_media":3356,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-3343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pre-loved, rented, and borrowed: the future of sustainable fashion - ivault.at<\/title>\n<meta name=\"description\" content=\"Discover how ivault uses blockchain to reduce waste and build a sustainable future through smarter sharing and stronger communities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivault.at\/blog\/sustainable-fashion\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pre-loved, rented, and borrowed: the future of sustainable fashion - 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